Full funnel flow from traffic entry to enrollment
| URL | Purpose | CTA | Next Page |
|---|---|---|---|
| /quiz.html | Identity Quiz — 12 questions, lead capture, 7 result types | See My Results | /checkout.html |
| /index.html | Home — Open House signup, overview | Get Invite / Get Updates | /pricing.html or /checkout.html |
| /program.html | Program deep-dive — framework, 6 weeks, bio | Reserve My Spot | /checkout.html |
| /pricing.html | Sales page — problem, solution, pricing tiers | Join Now / Reserve His Spot | /checkout.html |
| /checkout.html | Payment — student + parent info, Stripe $99 | Complete Purchase | /upsell-accountability.html |
| /upsell-accountability.html | Upsell 1 — weekly check-ins $79 | Yes Add / No Thanks | /upsell-mentorship.html |
| /upsell-mentorship.html | Upsell 2 — small group mentorship $149 | Yes Add / No Thanks | /upsell-premium.html |
| /upsell-premium.html | Upsell 3 — 1-on-1 with Calvin $299 | Upgrade / No Thanks | /thankyou.html |
| /thankyou.html | Confirmation — next steps, share prompt | Share / Visit Soul Thursdays | — |